Speaking to some of its dealers recently, Mitsubishi unveiled its plans for a new subcompact sedan offering in the US. Automotive News reports the automaker showed off a rendering of a new subcompact sedan and said the machine will debut sometime in 2015.
Mitsubishi dealers have been painfully starved of fresh product for ages now, with their most recent new model, the bubble-shaped i electric car, already requiring a serious sales jumpstart. We've known for a while that help is on the way in the form of an all-new Chris Paukert
We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time s
We have a date with Mitsubishi Mirage (again). The Japanese subcompact is slated to arrive on our shores in September 2013, and it's one of the product offerings meant to help Mitsubishi's US arm raise sales in its next financial year from 55,000 to 80,000. If next year were 19
While we appreciate candor among executives, it is generally unwise for the CEO of any company to slight their own brand – even if they really dislike their product. Mutsuhiro Oshikiri may not have gotten the memo.
Let's be honest: The current Mitsubishi lineup here in the United States is mediocre at best. More to the point, its small car offerings like the aging Lancer and miserable i-MiEV are some of the slowest-selling cars in two of the most highly shopped segments. And with no replacements or updates for either in sight, things indeed look bleak.
Automotive News reports Mitsubishi plans to bring its recently unveiled Mirage to the Canadian market, and that the five-door hatch has a 50-percent chance of making it to U.S. buyers as well. Mitsubishi pulled the Mirage nameplate from the U.S. in 2002, but unveiled
We often see Japanese domestic market introductions and get all hot and bothered because those cars won't be sold here in the United States. This is not one of those times.
With the Tokyo Motor Show coming up around the bend, Japan's automakers are preparing to roll out their best. And Mitsubishi isn't about to sit idly by.
Gemballa Mirage GT Carbon Edition – Click above for a high-res image gallery
